The Illiterate Brief


D&AD NEW BLOOD AWARDS 2018 ENTRY
In collaboration with Emil Rosenberg & Dan Börjesson

The Illiterate Brief is a project that emphasises the social issue of adult illiteracy through a serie of brief interpretations. The posters are created with the limitation of using the D&AD Dropbox brief and basing the solution on only one word or sentence taken from the brief, making you understand what it feels like to not grasp the whole context of a written text.

At the heart of the project there is a belief that insight is the bridge between problem and solution. We hope our project will inspire change in how we perceive life with adult illiteracy today.



Word of choice: Campaign

Word of choice: Pencil

Word of choice: UK


Word of choice: Element


Word of choice: Banner


Word of choice: Blood


Word of choice: Marginalised


hello@lisamattsson.com
Instagram  Behance  LinkedIn

Copyright © 2019 Lisa Mattsson